Hi, I'm Isabella

Featured
A LITTLE bit about me

Former screenwriter.
Current business student at Laurier University.

My story

Prior to studying at the Lazaridis School of Business and Economics, I attended York University's School of the Arts, Media, Performance, and Design where I was one of 10 students in Canada’s only undergraduate screenwriting program. Unfulfilled by my studies and emboldened by a cultivated interest in business, public speaking, and problem-solving, I left York to pursue my BBA at Laurier.

Some of my other interests include visual design, case competitions, crossword puzzles, as well as both academic and creative writing. I am always up for a chat, whether it's over current events or upcoming projects—but especially when it's over a cup of coffee.

Let's talk business.

Lazaridis Networking Gala
LazSoc Email Blasts

Lazaridis Networking Gala

Developed email marketing content for the Lazaridis Students’ Society’s annual Networking Gala, generating a 35% open rate and a 51% click to conversion rate. This flagship event features open networking with professionals across a variety of industries and functional areas of business from 20+ companies including TD, Deloitte, and P&G.
Lazaridis Orientation Day
LazSoc Email Blasts

Lazaridis Orientation Day

Spearheaded email marketing for The Lazaridis Students' Society, Canada's largest student faculty association by membership. This email alone generated an 84% average click to conversion rate and a 44% increase in ticket sales for first-year Orientation Day.
StandUp Ventures Update: The First Half of 2022
Published Works

StandUp Ventures Update: The First Half of 2022

While working as a Junior Analyst at Toronto-based venture capital firm, StandUp Ventures, chronicled a half-year in review, reflecting back on key events and milestones and overviewing our investment thesis for 5 investments during Q1 and Q2.
The Glamorization of the “Grind”
Business

The Glamorization of the “Grind”

What is “Hustle Culture” & Why are Young People So Obsessed with it?
6 min
LazSoc Business & Economics Review – Uncharted Territory
Published Works

LazSoc Business & Economics Review – Uncharted Territory

Mentored 4 researchers and leveraged knowledge of the innovation economy to formulate and co-author an article, “How Small Businesses Can Avoid Being Amazoned”, receiving 10,000+ reads.
LazSoc Business & Economics Review - Roaring 20's
Published Works

LazSoc Business & Economics Review - Roaring 20's

Collaborated with a team of researchers to author and gestate an article “JUUL; The Rise and the Fall”, proposing a strategic rebrand for the e-cigarette company following allegations of unlawful marketing practices and product-induced lung injury.